Web and Social Media Officer
I. MSF INTERNATIONAL
Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural disasters. MSF offers assistance to people based only on need and irrespective of race, religion, gender or political affiliation.
MSF International is the legal entity that binds MSF’s 19 sections, 23 associations and other offices together. Based in Geneva, MSF International provides coordination, information and support to the MSF movement, and implements international projects and initiatives as requested. MSF International also provides administrative support to the MSF Access Campaign.
II. POSITION BACKGROUND
The importance of quality online communication on behalf of MSF continues to grow. Following the development of a shared Content Management System for MSF websites, the international site (www.msf.org) was re-launched and an international MSF Twitter feed set up.
Strengthening the capacity of the MSF International Office in these areas is also an opportunity for greater collaboration and pooling of resources, so that the online communications objectives of other MSF English-language international entities can be met. The Web and Social Media Officer will therefore be expected to enhance collaboration between the IO, the MSF Access Campaign, and the International Association by providing guidance and by implementing support to help meet the web and social media needs of these three entities.
III. PLACE IN THE ORGANISATION
As a part of the communications team of the International Office, the Web and Social Media Officer reports to the International Communication Coordinator. He/she works closely with communication staff of the Access Campaign and the International Association, as well as with the broader MSF online community.
The position is full-time and based in Geneva.
IV. OBJECTIVES OF THE POSITION
To propose, develop and help implement online communication and social media strategies for MSF International, the International Association and Access Campaign; to gather and analyse online communication, social media and campaigning metrics for these entities; and to enhance collaboration between their Web staff, while also taking on duties for posting materials and managing social media channels.
V. MAIN RESPONSIBILITIES
1. Social Media strategies
- Take charge of MSF’s international Twitter account
- Advise on how social media can best support specific objectives for MSF’s operational communication
- Advise the International President and the International Association on channels and strategies for engagement with members on one side, and with external audiences on the other
- Advise the Access Campaign on social media strategies to mobilise support for its messages
- In all cases, support MSF in implementing such advice
- Be an active member of the wider MSF social media experts forum
- Monitor online conversations and trending subjects to advise the different teams on topics of interest and effective social media messages
- Using tools that exist already in MSF sections, put the best possible system in place for gathering data on audiences reached through our Websites and Social Media
- Analyse such data on regular basis and report on monthly basis on trends in audience reach in general
- Report, upon request, on audience reach relating to specific communications and advise on how MSF can adjust its approach in order to reach intended audiences
- Advise on best tools and practices for metrics and analysis
3. Online Campaigning
- Advise on digital advocacy campaigning globally, especially (but not only) for the Access Campaign
- Research and report on trends in global digital campaigns and promotion and conduct best practice analyses
- Develop new ideas and opportunities for reaching new audiences
- Assist in developing MSF’s (internal and external) online community through use of social media
4. Web staff collaboration
- Work with Web staff of MSF International, the International Association and the Access Campaign, to enhance capacity building and exchange
- Signal capacity gaps, due to absence of staff members or excessive workload, and propose solutions ideally within the group of Web staff
- Act as part of the team for designing, creating, coding and posting materials on the three Websites and relevant social media accounts
- Engage in conversations with users on social media platforms
- Genuine interest in, understanding of, and commitment to; the humanitarian principles, associative structure, social mission, operations, and challenges of MSF.
- Solid knowledge of – and professional experience in – social media on both strategic and practical level
- Experience in implementing social media strategies in an international environment
- Ability to produce engaging social media content on-the-fly
- Expert knowledge of web and social media metrics and analytics
- Native English-speaking or functions on that level
- Sound editorial judgement
- Excellent analytical skills
- Outstanding organisational skills with the ability to handle large volumes of work, track multiple projects and support multiple groups or activities at any one time
- Ability to collaborate, influence and reach reasonable outcomes without holding authority
- A spirit of initiative as well as the ability to work successfully in a team
- Diplomacy and flexibility
- Working knowledge of Drupal
- Knowledge of HTML and CSS
- SEO expertise
- Experience in development and maintenance of apps
- Experience in developing infographics
- Experience in international online campaigning
- Knowledge of and/or previous experience with MSF or another international non-profit organisation
- Fluency in French
Location: Geneva, Switzerland
Contract: One year contract - 100%
Starting date: 1st July 2014 (negotiable)
Deadline for applications: 23 May 2014
Please submit all applications only by email to IOfirstname.lastname@example.org stating “Web and Social Media Officer” in the title.
Please submit only one file containing your CV and cover letter and name the file with your last name only.
Only short-listed candidates will be contacted