International Blogging Coordinator, London

Department: Communications
Location: London Office

Reports to: UK Digital Lead and International Strategic Advisor
Salary: £34,657
Hours per week: 40
Preferred start date: 14/04/2016
Deadline: 28/02/2016


The department’s purpose is to raise the profile of the organisation and its causes amongst British and international audiences via increasingly diverse media to support MSF’s advocacy, recruitment and fundraising activities. Communications staff are highly valued within the organisation and are expected to contribute actively to strategic and communication decisions.

New technology involving web, audio-visual and other multi-media are central to our strategic vision. In particular, developments with social media have opened up exciting new channels to communicate directly with members of the public, staff and beneficiaries of our work around the world.

There is also great potential to use these tools to better meet MSF’s fundraising, advocacy and recruitment aims. The dynamic digital team sits in the heart of the communications department but works on behalf of the whole UK office and supports the work of our international colleagues directly. The digital team is responsible for content production, website design and management, online fundraising and marketing, as well as social media.


The International Blogging Coordinator is a key member of the digital team and of MSF’s international communications network as a whole. They create and maintain a space for MSF staff and patients to write about their experiences.  These real voices from our projects are crucial for MSF’s advocacy efforts and for our supporters to understand MSF’s work overseas.  As well as coordinating all content , the International  Blogging Coordinator is responsible for promoting  the blogs via social media networks and other online outlets.

The  International  Blogging Coordinator finds and liaises with bloggers around the world, and edits, publishes and promotes blogs, both in English and in partnership with other language offices. They also act as the network administrator, managing all blogs and supporting any blog editors in other MSF offices. 

MSF works in many difficult contexts and this role involves direct contact with the reality of our fieldwork, which can be distressing at times. Naturally, support and advice will be given at all times. 


Content Management

  • Identify new bloggers within MSF and its projects
  • In particular, expand opportunities for patients and national staff to blog, ensure their voices are heard; act as a champion for them internally
  • Light edit of English language blogs by MSF staff and patients before publication
  • Manage the security clearance process prior to publication, proactively identify controversial or risky content and take action where appropriate
  • Select photos for illustration of blog posts
  • When required, provide back end and technical support, including liaising with developers, as part of the wider MSF UK digital strategy 
  • Manage the existing TB&ME patient blogging project (
  • Develop planned HepC&Me patient blogging project
  • Build relationships with other bloggers, media outlets and online communities
  • Provide practical and emotional support to bloggers, refer them on to appropriate support elsewhere when required


  • Promote blogs externally and build networks of influencers
  • Promote the blogging project within the MSF movement
  • Make blog content and first person accounts available for  fundraising and wider communications purposes
  • Project manage any necessary/strategic development of the blogging project including managing third party suppliers
  • Ensure blogging guidelines are regularly updated
  • Oversee the development of new blogging initiatives and platforms
  • In emergencies, ensure that blogging platform and content is used to best advantage in UK and internationally

Developing others

  • Delegates and oversees the setting up of new blogs and profiles, and the uploading of posts to the blogging platform, to the digital and editorial assistant
  • Provides editorial feedback to bloggers to encourage better content
  • Coordinates and supports other MSF offices to manage bloggers including providing technical support and training
  • Train and brief MSF field and HQ staff on blogging ‘best practice’, management of security clearance and production


  • Act as a first point of contact within MSF for blogging and online communities
  • Provide field communications support, as required

Please note that this list is indicative of the key responsibilities of this role but is by no means exhaustive. MSF is an emergency organisation and a ‘Can do’ attitude and flexibility to take on other related tasks is essential. This job description does not form part of the contract of employment.



  • Fluent spoken and written English
  • Excellent knowledge of English grammar
  • Excellent writing, editing and proofreading skills
  • Firsthand knowledge of blogs and blogging, either as an editor or a contributor
  • Excellent judgment and diplomacy skills; ability to identify potentially problematic content and take action when required
  • Basic photo editing
  • Experience of building/managing online communities or networks
  • Excellent interpersonal skills and ability to work cooperatively in a dynamic and complex organisation
  • Flexibility and ability to work under very tight deadlines
  • Proven ability to manage projects independently
  • Capacity to take initiatives and seize opportunities
  • Good knowledge of world affairs and a demonstrable commitment to the aims and values of MSF


  • Experience as a subeditor, copywriter or journalist
  • Experience writing on global health issues for publication
  • Experience using a Drupal CMS, particularly for an international site
  • Ability to read and understand another language a bonus

Candidates must hold an appropriate passport or permit to work in the UK

Application questions:

Please answer the following questions and send them in with your cover letter and CV.  Please don't write more than 300 words for each as there will be time to discuss your ideas in more detail if you are invited in for interview.

1. What are the keys to success for a blogging project?

2. Choose one piece of content from the blog site and explain which audiences you would pitch it to and how you would reach them.

3. Sum up your application as a Tweet (Max 140 characters)

Please make sure to apply before the following deadline: 28/02/2016.

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